FORLAND hosted its 2026 Global Partners Conference in China on Nov. 12, 2025. Partners from five continents gathered to discuss the future of the commercial vehicle industry and explore new opportunities for cooperation, green innovation, and sustainable growth. The global commercial vehicle market is undergoing a major transformation toward low-carbon and intelligent mobility, with China’s commercial vehicle exports ranking among the top in the world for five consecutive years, and new energy commercial vehicles accounting for over 18% of the global market in 2025. FORLAND, a trusted global brand serving over 6.8 million users worldwide, has grown into a leader in the industry with 26 years of development. The company has transitioned from scale-driven to innovation-driven growth, offering a diverse lineup spanning electric, hybrid, and hydrogen-powered vehicles. FORLAND established its Global Business Division in 2024 as part of a broader overseas strategy, accelerating its transformation from a vehicle exporter to a globally integrated operator. The company provides a comprehensive range of commercial vehicles, including vans, mini trucks, light trucks, and construction vehicles, tailored to a wide range of logistics needs. FORLAND is investing heavily in new energy technology, autonomous driving, and low-altitude logistics, while building a global supply chain and digital marketing system to strengthen its international presence. The company has introduced its refreshed brand slogan — “Forland, For You!”, representing five core brand values: Fast, Forever, Fantastic, Freedom, and Future. FORLAND has outlined its “Three-Step Globalization Strategy”, which includes building a strong trade base, supporting local manufacturing and marketing, and establishing local R&D, service, finance, and production systems. The company plans to broaden its product portfolio, advance R&D in heavy trucks, autonomous driving, and intelligent mobility, and deepen cooperation throughout its global supply chain. During the conference, FORLAND unveiled two new products for global markets — the L7 automatic transmission truck and the U7 series — and showcased its latest autonomous driving technology. The company announced its new energy strategy, signed cooperation agreements with international partners, and recognized outstanding overseas dealers for their contributions. With nearly three decades of experience and a forward-looking vision, FORLAND remains committed to promoting green mobility, empowering its partners, and driving sustainable global growth — delivering innovation and collaboration to every corner of the world.
