SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), has officially introduced Digital Corners to SM Job Fairs — an initiative launched during the JOBS Immersion for Senior High School (SHS) 2025 at Skydome, SM City North EDSA.
Department of Information and Communications Technology Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills. PHOTO FROM SM
Department of Information and Communications Technology Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills. PHOTO FROM SM
An innovative learning solution, the Digital Corner is designed as a free, open-access upskilling hub within SM job fair venues. It offers job seekers training opportunities on digital literacy, Python programming, Google Career Certificate courses, basic networking, coding, cybersecurity, and online entrepreneurship.
HELPING STUDENTS SUCCEED SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed. PHOTO FROM SM
HELPING STUDENTS SUCCEED SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed. PHOTO FROM SM
HELPING STUDENTS SUCCEED SM Supermalls champions inclusivity and opportunity, helping create pathways for every Filipino student to succeed. PHOTO FROM SM
“This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills,” said Junias Eusebio, vice president for Mall Operations of SM Supermalls. “By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs — places where opportunity and capability meet.” The Digital Corner is expected to benefit thousands of Filipinos annually, especially graduating SHS students preparing to enter the workforce or pursue further training in tech-enabled fields.
Digital empowerment starts with SHS students
Nearly 1,000 SHS students, accompanied by parents and teachers from over 40 schools, participated in the JOBS Immersion for SHS 2025 launch. The event marks the rollout of the Enhanced Work Immersion Pilot (EWIP), a collaboration between the Department of Education and the Private Sector Advisory Council, with SM Supermalls serving as a key venue and industry partner, alongside SM Retail.
STEPPING ON NEW VENTURES The Skydome at SM City North EDSA buzzes with energy as a thousand of Senior High School Students took their first step from classroom to career during the launch of the JOBS Immersion for SHS students, a program bridging education and employment opportunities for young learners. PHOTO FROM SM
The EWIP is transforming the SHS experience by increasing work immersion hours from the current 80–320 hours to 420–640 hours. This expanded, hands-on training is backed by industry partners who co-develop training plans to align classroom learning with real-world skills in sectors like retail, hospitality, and technology.
PRACTICAL EXPERIENCE Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities. PHOTO FROM SM
PRACTICAL EXPERIENCE Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities. PHOTO FROM SM
PRACTICAL EXPERIENCE Interactive booths from DICT and private partners let students explore future career paths and digital upskilling opportunities. PHOTO FROM SM
At the launch, companies including SM Retail and Newport World Resorts provided students with insights into job expectations and workplace values. Throughout the day, students also attended career readiness sessions with experts and explored opportunities presented by industry and government partners in a special Digital Economy Showcase.
EXCITING LECTURES Industry leaders from SM Retail Vice President for Human Resources Maria Teresa P. Portillo, Newport World Resorts Marketing and Administrative Head Mark Ross Rubio and Department of Science and Technology – Information and Communications Office (DOST-ICT Office) Deputy Executive Director Beatrice Quimson share career insights and mentorship during the SHS Immersion Talks. PHOTO FROM SM
SM Malls: The future of opportunity centers
Celebrating 40 super years of evolving with every you, SM Supermalls — one of Southeast Asia’s largest mall developers — remains a steadfast partner in nation building by opening doors to employment through accessible job fairs in its 88 malls nationwide.
For four decades, SM has evolved into more than just a retail destination; it has become a platform for empowering Filipinos with livelihood opportunities, bridging job seekers with employers, and uplifting lives through strategic partnerships that foster workforce development and inclusive economic growth.
