DIVE TOURISM The Philippine Dive Night’s attendees who participated in B2B meetings with Chinese outbound tour operators and dive industry players, strengthening market connections. PHOTO BY TPB
PHILIPPINE tourism programs generated over P144 million in sales leads and won the “Island Charm Award” at the Diving, Resort, and Travel (DRT) Show held in Beijing from August 8 to 10. The delegation was led by the Tourism Promotions Board (TPB) and the Philippine Department of Tourism (PDOT)-Beijing.
The award recognized the country’s effective promotion of its island and scuba diving destinations. The Philippine booth attracted numerous dive enthusiasts and travel agents through targeted business-to-business (B2B) sessions and presentations on key sites like Bicol.
A major highlight was the “Philippine Dive Night,” a networking event that connected 50 Chinese dive operators with local resorts and stakeholders to build partnerships.
TPB Chief Operating Officer Maria Margarita Montemayor Nograles said the event was a rewarding opportunity to engage the Chinese market and showcase the country’s world-class dive experiences. She expressed optimism that the participation will strengthen the Philippines’ positioning in the Asia-Pacific market and attract more visitors to its dive destinations.
