Grab Philippines officially introduces its digital ride-hailing services in Iligan City with the launch of GrabCar – Grab’s flagship mobility solution yesterday July 2, 2024. GrabCar’s launch revolutionizes the way Iliganons commute, offering them an alternative tech-driven transportation option that is safe, reliable, and convenient.
GrabCar now seamlessly connects passengers to and from Laguindingan Airport and extends its coverage through comprehensive and strategic zones within Iligan City. The serviceable area covers northward to Dalipuga, Kiwalan, Acmac; southward to Buruun, Fuentes, Camague; eastward to Suarez, Tipanoy, Tubod; and westward to Poblacion, Tambacan, Hinaplanon.
The recent launch is also an expression of Grab’s unwavering dedication to being Iligan City’s leading partner in its journey towards robust economic development and digital transformation. By introducing GrabCar, Grab aims to generate viable job opportunities and foster digital economic activities, reinforcing its commitment to the city’s vibrant future.
Grab Philippines Head of Operations CJ Lacsican shares, “With GrabCar, we bring more than just another transportation option to Iligan; we bring a promise — a promise of sustainable opportunities, economic empowerment, and a drive towards realizing the vision of the local government in transforming the City of Waterfalls to be a Smart City. Grab Philippines is deeply honored to be a part of Iligan’s roadmap to becoming a digital and economic powerhouse in the region.”
Iligan City Mayor Frederick Siao has articulated his endorsement of GrabCar’s debut in Iligan City, indicating that this initiative is in full harmony with his administration’s vision of advancing Iligan City as a Smart City. “We are incredibly excited and proud to welcome GrabCar to Iligan City. This collaboration with Grab Philippines dovetails seamlessly with our ongoing digital transformation efforts, propelling us further on our path towards becoming a Smart City. This is a strong stride towards enhancing urban mobility while fostering growth and livelihood opportunities for our citizens in the digital economy.”
Elevating Iligan Transportation with a Dedication to Safety, Reliability, and Transparency
With the user-friendly interface of the Grab app, Iliganon passengers can seamlessly book a GrabCar. To initiate a ride booking, users simply need to access the transportation section within the app and enter their desired pick-up and drop-off locations. They will then be efficiently matched with the nearest available driver, while GrabMaps technology optimizes the route for an efficient trip.
During the announcement, Lacsican also emphasized the extensive range of Grab’s technological features designed to enhance the safety and convenience of commuters in Iligan. Key among these features is the ‘Share Your Ride’ function, which enables passengers to share a live tracking link of their journey with their loved ones. Additionally, the ‘Emergency SOS Button’ provides passengers with a quick and easy way to connect with law enforcement should the need arise. Lacsican also touted Grab’s rigorous assessment and onboarding process for fully capable professional drivers, utilizing the common pool of slots launched by the LTFRB. This approach helps the platform maintain the highest standards of service for passengers, aligning with both company values and regulatory expectations
Aside from the convenience, reliability, and passenger safety features that come with using the Grab app, commuters also benefit from GrabCar’s fair, upfront and transparent pricing, Lacsican added. The Grab operations head underscored that the app allows passengers to see the total cost of their ride, including the fare breakdown, distance covered, time taken and any other fees like toll fees and discounts applied. This is in line with Grab’s full commitment to adhering to the LTFRB fare matrix, ensuring that fares are fair and in full compliance with regulatory standards.
