CAGAYAN DE ORO CITY – As the city welcomes the Chinese New Year, Imelda C. Austria (ICA) Trading Corporation is positioning itself at the forefront of the seafood industry’s evolution. Embracing the high-energy characteristics of the Year of the Fire Horse, the corporation is set to lead aggressive expansions and logistical breakthroughs in the local market.
A Legacy of Supply Excellence
ICA Trading Corporation remains a cornerstone of the region’s seafood supply chain. As a premier wholesaler and retailer, the company provides a steady flow of high-quality products—including fish, blue crabs, mud crabs, and shrimp—to the city’s major retail giants, such as Gaisano, Ororama, Shopwise, and SM.
Beyond the malls, ICA’s reach extends to local public markets, restaurants, hospitals, and specialized motorized delivery services. To accommodate the city’s demand, the corporation maintains a bustling trading schedule:
Regular Days: 3:00 AM – 8:00 AM
Holiday Season: 2:30 AM – 10:00 AM
Riding the “Fire Horse” in 2026
The Year of the Fire Horse is traditionally associated with speed, volatility, and heat. ICA Trading recognizes these traits in the current market, anticipating a year defined by aggressive price competition and a fierce battle for supply against major hubs like Manila, Cebu, and Davao.
To counter these challenges, ICA is actively sourcing new suppliers to ensure seafood remains accessible across all income brackets. “Fire represents movement,” the company stated, noting a strategic shift toward farm-to-table speed through advanced cold chain logistics and new preservation technologies.
A Transformative Vision: The New Fish Landing Hub
Looking ahead to the rest of 2026, ICA Trading Corporation—a bonafide member of the Cagayan Seafood Wholesalers Association (COSWA)—is championing a landmark infrastructure project.
Led by the COSWA President, Irene L. Floro, R.N., Ph.D. (who also serves as the President of ICA Trading), the association has presented plans for a new Fish Landing and Logistics Hub to Mayor Klarex Uy. Having received the Mayor’s affirmation, this project is expected to:
Revitalize the local seafood industry.
Stimulate regional economic growth.
Enhance food security for Cagayan de Oro residents.
As the industry braces for a fast-paced year, ICA Trading Corporation continues to trailblaze, ensuring that the bounty of the sea reaches the tables of Kagay-anons with unprecedented efficiency.
